{"id":950,"date":"2020-01-03T09:47:13","date_gmt":"2020-01-03T09:47:13","guid":{"rendered":"https:\/\/www.stokegrowth.com\/?p=950"},"modified":"2020-02-28T05:14:17","modified_gmt":"2020-02-28T05:14:17","slug":"why-you-should-not-hire-a-salesperson-right-now","status":"publish","type":"post","link":"https:\/\/www.stokegrowth.com\/why-you-should-not-hire-a-salesperson-right-now\/","title":{"rendered":"Why you should NOT hire a salesperson right now"},"content":{"rendered":"
You know that you\u2019ve got a sales problem, so you want a salesperson to fix it. <\/span>But that\u2019s a very expensive mistake that a lot of people make.<\/span><\/p>\n Here\u2019s how that usually goes\u2026<\/strong><\/p>\n You hire a salesperson, but they only last 6 months (maybe less)…<\/span><\/p>\n You hand the sales over to them and let them go do their thing. At first, you enjoy your freedom. You feel like you\u2019re accomplishing a lot of different things that you wanted to get done.<\/span><\/p>\n Everything is great, until\u2026<\/span><\/p>\n Months end comes around…\u00a0<\/span><\/p>\n And you realise that you have no idea what your salesperson has been doing\u2026<\/span><\/p>\n …you have no idea how they\u2019re representing your brand\u2026<\/span><\/p>\n …and your bank account is getting skinny because you\u2019ve been paying $4,000-6,000 in wages every month with practically no new sales to show for it.<\/span><\/p>\n Now you suddenly realize that your salesperson isn\u2019t going to make it in your company.<\/span><\/p>\n So after you part ways, you lick your wounds & hire another salesperson.<\/span><\/p>\n And the exact same thing happens.\u00a0<\/span><\/p>\n Again.<\/span><\/p>\n We see this happen with our clients all the time. Unfortunately, it\u2019s more normal than you\u2019d think.<\/span><\/p>\n And the wages are actually the smallest loss to the business…<\/span><\/p>\n …when you add on benefits, tools and training…<\/span><\/p>\n That could honestly be over $100,000 in mistakes.<\/span><\/p>\n But the biggest loss is all the opportunities that are coming to your business & not being taken advantage of.<\/span><\/p>\n It\u2019s kind of like closing the doors to your company, not letting in any new clients, just doing your existing business & yet all your expenses stay the same.\u00a0<\/span>Most businesses can\u2019t sustain that.<\/span><\/p>\n That\u2019s why this is so important.<\/span><\/p>\n Plus, the emotional labour on you, as the business owner, of finding, choosing & hiring this person. It drains your energy.\u00a0<\/span><\/p>\n It\u2019s a massive distraction that takes away from growth.<\/span><\/p>\n So why does this happen? <\/span>Because… <\/span><\/p>\n You have to manage it.<\/span><\/p>\n The idea that a salesperson will solve all your problems & help you step away is a MYTH. <\/span><\/p>\nOver a year, that\u2019s somewhere between $48,000 and $72,000 in wages that don\u2019t bring a return on investment.<\/span><\/h2>\n
It\u2019s a big jump in the wrong direction.<\/span><\/h3>\n
You can\u2019t completely outsource the sales process and step away.<\/span><\/h2>\n