{"id":2463,"date":"2022-02-17T08:00:00","date_gmt":"2022-02-17T08:00:00","guid":{"rendered":"https:\/\/www.stokegrowth.com\/?p=2463"},"modified":"2022-11-17T07:25:19","modified_gmt":"2022-11-17T15:25:19","slug":"selling-without-selling-great-customer-service-leads-to-sales","status":"publish","type":"post","link":"https:\/\/www.stokegrowth.com\/selling-without-selling-great-customer-service-leads-to-sales\/","title":{"rendered":"Selling without selling \u2013 great customer service leads to sales"},"content":{"rendered":"\n
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Accidental Salespeople<\/h3>\n\n\n\n

You don’t hear of many people saying, \u201cWoo Hoo! I want to be a salesperson for the rest of my life\u201d. Yet every time a person becomes a small business owner, they effectively become a salesperson (whether they like it or not). We are accidental salespeople. <\/p>\n\n\n\n

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Why are Sales important?<\/h3>\n\n\n\n

Without sales, the most brilliant small business idea just becomes wishful thinking. Sales people make business work \u2013 PERIOD. They are often referred to as the engine that drives the business. <\/p>\n\n\n\n

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The S-Word<\/h3>\n\n\n\n

What comes to your mind when you think of a professional sales person? What image do you conjure up?<\/p>\n\n\n\n

They are slimy and pushy<\/p>\n\n\n\n

\u201cCan\u2019t trust \u2018em\u201d<\/p>\n\n\n\n

They use high pressure tactics<\/p>\n\n\n\n

They are hustlers<\/p>\n\n\n\n

They are dishonest<\/p>\n\n\n\n

The list goes on and on, but these are stereotypes that you will need to break free from as they will mess with you. Even without these stereotypes, most people don\u2019t like the S-Word.  If you got the S-Word Syndrome and don\u2019t like selling \u2013 we totally get it. How then, do you manage to do business without selling<\/a>? <\/p>\n\n\n\n

The first thing that we need to remember is that as small business owners, we\u2019re in the service industry 99% of the time. If we simply look at it as helping the buyer get what they want, we don\u2019t have to actually sell<\/em> much – We only have to help them through the process.<\/strong>  So, it\u2019s a different way to look at it because most of us really don\u2019t want to be salespeople. <\/p>\n\n\n\n

If you find yourself saying, \u201cI\u2019d rather do most other things than sell\u201d then choose to give great customer service instead<\/strong> and get clear about what the buyer needs<\/em>.  Great customer service<\/a> will lead you to doing work with that individual.<\/p>\n\n\n\n

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